The practice serves two audiences with different needs. Individuals want space to think clearly and need a calm, low-pressure start. Organisations want workshops and speaking, and need authority fast.
The site had to speak to both without confusing either.
What I built
The parts that matter.
One calm message
The hero says what the work is for, then points to one clear next step.
Separate routes
Individuals and organisations each get their own path, with their own wording.
The method, made visible
The practice's own VOICE Framework sits on the homepage, so the expertise is easy to see.
A full site, one system
Homepage, About, Programmes, Speaking, free quizzes, Blog, Contact and enquiry forms share one stylesheet and three reusable components.
Readable by design
Button colours were chosen so white text stays clear, and the headline and body fonts are hosted on the site.
Built for phones
The first screen fits on a phone and every button works at full width.
Decisions behind it
Positioning came before pixels. The messaging was too generic for a background this specific, so the first job was sharpening what the site says, and the design followed from that.
The screens
Take a closer look.
Screens are captured from the live site. Select any image to enlarge it.
vanusaantonio.com
Two ways to work together: individuals and organisations
vanusaantonio.com
The VOICE Framework, made visible
vanusaantonio.com
Programmes: a clear starting point
vanusaantonio.com
Speaking and workshops for organisations
vanusaantonio.com
Free quizzes as a gentle first step
vanusaantonio.com
Contact, with what to expect
On a phone
HomeDoes this sound like you?Programmes
The thinking behind it
The challengeThe approachThe brand system
Built with
Under the hood.
12 page layoutsOne shared stylesheetBrand fonts hosted on the site