Speaks to the feeling first
The hero starts with how the visitor feels, not with a list of services, in calm blues and greens.
A complete digital home for an accredited psychotherapist's online counselling service, designed to feel safe before anyone has spoken to her.
Visitors to a counselling site arrive hurting and unsure. A psychotherapist launching an online service needed a site that lowers pressure on every page while still making the next step obvious.
The practice also needed to cover very different needs, from individual and couples counselling to courses, a free guide and supervision for other counsellors.
The hero starts with how the visitor feels, not with a list of services, in calm blues and greens.
A short chooser helps a visitor find the right starting point without having to know the jargon.
Individual, couples, pre-marital, family, trauma and grief, and spiritual guidance each have their own page, plus supervision for counsellors.
Self-paced pathways with a free seven-day start, so people can begin gently.
A downloadable guide gives people something useful before they commit to anything.
A free 15-minute call and direct session booking are one click away from every page.
Credentials and the practitioner's own story sit beside each other, so trust is built by a real person rather than by logos. Since launch the brand has generated client pipelines, professional networks and collaboration opportunities.
Screens are captured from the live site. Select any image to enlarge it.
Tell me what you are building. I will reply personally and agree the scope with you before any work starts.