All work Case study

A calm front door for an online counselling practice

A complete digital home for an accredited psychotherapist's online counselling service, designed to feel safe before anyone has spoken to her.

My role
Website design and build, brand, content strategy
Type
Multi-page website with booking and courses
Status
Live
Built with
Responsive web design, Online booking
The challenge

What needed solving.

Visitors to a counselling site arrive hurting and unsure. A psychotherapist launching an online service needed a site that lowers pressure on every page while still making the next step obvious.

The practice also needed to cover very different needs, from individual and couples counselling to courses, a free guide and supervision for other counsellors.

What I built

The parts that matter.

Speaks to the feeling first

The hero starts with how the visitor feels, not with a list of services, in calm blues and greens.

What feels most true right now

A short chooser helps a visitor find the right starting point without having to know the jargon.

Clear paths for every need

Individual, couples, pre-marital, family, trauma and grief, and spiritual guidance each have their own page, plus supervision for counsellors.

Programmes and courses

Self-paced pathways with a free seven-day start, so people can begin gently.

A free wellbeing guide

A downloadable guide gives people something useful before they commit to anything.

Booking made easy

A free 15-minute call and direct session booking are one click away from every page.

Decisions behind it

Credentials and the practitioner's own story sit beside each other, so trust is built by a real person rather than by logos. Since launch the brand has generated client pipelines, professional networks and collaboration opportunities.

The screens

Take a closer look.

Screens are captured from the live site. Select any image to enlarge it.

A gentle way to find the right starting point
Individual counselling, with the booking panel in view
Programmes and packages
Therapeutic courses, starting with a free week
A free wellbeing guide
The practitioner's story and credentials

On a phone

Home
Find your starting point
Individual counselling
Built with

Under the hood.

Responsive web designOnline bookingSelf-paced course pages
Next step

Have a project in mind?

Tell me what you are building. I will reply personally and agree the scope with you before any work starts.